April and Alex

April & Alex is a London-based womenswear brand owned by British/Nigerian Award-winning Journalist and Creative Director Didi Akinyelure. Sustainability is at the forefront of the vision for April & Alex. Using circular luxury fabrics to create our bold and edgy contemporary collections, the high-quality fabrics come from the fashion industry's overproduction and dead-stock. These fabrics would otherwise have been destroyed. Their circular fabric standard provides a second chance to premium fabrics. April and Alex is a black-owned brand, and diversity, equality, and fairness are of utmost importance to the brand.